My client is seeking a Regional Outreach Director-Strategic Partnerships to join their team. This is a remote position but does require travel.
Ideal Candidate will live in California or Nevada
PLEASE ONLY APPLY IF YOU HAVE OUTREACH EXPERIENCE IN EITHER MENTAL HEALTH, EATING DISORDERS, BEHAVIORAL HEALTH, OR CHEMICAL DEPENDENCY.
You will play a pivotal role in building and maintaining strong, collaborative relationships with key health insurance networks (or Managed Care Organizations) and large hospital systems in the market. Your primary focus will be positioning the company as a top provider of choice for health plan members, employees and patients, fostering trust, and ensuring a seamless referral process. You will work closely with these managed care organizations to refer their members/patients, embedding yourself in these organizations to align with their strategic priorities and identify growth opportunities. As these partnerships expand, you will define and execute a comprehensive referral strategy, including identifying team needs, clarifying roles and responsibilities, and driving measurable success into the company’s treatment programs.
Job Duties and Responsibilities:
- Source, accelerate, and manage a pipeline of key referring case managers/social workers across key health insurance networks, employee assistance programs and large hospital accounts.
- Managing the complete sales cycle for health plans and hospital referrals, from designing go-to-market strategies and developing case manager relationships, to working cross-functionally with internal teams to align contract/referral process.
- Develop and execute a comprehensive prospecting strategy to generate new referral opportunities from these Managed Care Organizations (MCOs) and large hospital accounts including cold outreach, education, email campaigns, program tours and presenting to their teams.
- Partner with internal teams to ensure partnerships are properly implemented and processes/operations are set up to drive a successful partnership.
- Serve as the primary point of contact between the company and these MCOs and hospital organizations, ensuring ongoing needs are met and maintaining a client-centric focus.
- Utilize CRM tools such as Salesforce to accurately track partnership activities, communication, and market data.
- Align to the key performance indicators (KPIs) to measure the success of partnership initiatives.
- Track and analyze performance metrics to evaluate the effectiveness of partnerships and identify areas for optimization and improvement.
- Track referral sources, analyze trends, and identify opportunities for growth and improvement.
- Organize training sessions or workshops to enhance their understanding of the unique benefits Alsana offers to clients.
- Communicate the company’s value proposition effectively with health plan stakeholders, ranging from C-level executives to Network Management, Operational leaders, Clinical and Care Managers based on a thorough understanding of the market landscape and their member or patient needs.
- Capture and Manage Referrals: Ensure all incoming referrals are documented accurately in Salesforce and routed appropriately.
- Collaborate closely with the company’s CEO, VP of Admissions, Utilization Team/Compliance, CCO and Marketing on each referral, ensuring a smooth transition around what each referral needs in terms of contracts signed and other logistics
- Process Improvement: Deliver continuous feedback to enhance communication workflows between referrals, admissions, and payers/case managers, ensuring a seamless experience.
- Data Management: Ensure Salesforce is updated with all referral data, tracking progress and outcomes for accurate reporting and follow-up.
- Provider Relations: Build and maintain excellent relationships with referring providers by offering updates and maintaining a high level of professionalism throughout the admissions process.
- Confidentiality and Ethics: Uphold strict confidentiality and ethical standards while acting as a professional liaison, supporting each referral with care and respect.
- Post -Admission Communication: Ensure that referring case manager teams are informed and engaged throughout the admissions process and after the client has been admitted, fostering trust and partnership.
- Build a comprehensive understanding of the company’s services and value proposition.
- Establish strong relationships with key health plan and hospital case managers/social workers.
- Redesign strategic plans for major health plan accounts (i.e., BCBS, Cigna) and identify opportunities for early wins.
- Develop roadmap for this position in driving referral opportunities for the company’s virtual growth in 2025.
Qualifications:
- Bachelor’s degree required; Master’s degree preferred in business, health, psychology, or related field
- Prior 2+ years’ experience working in sales or consultant roles required.
- Experience working with health plans, EAP and enterprise organizations -eating disorder health plan experience a plus.
- Must be PC literate with proficiency in spreadsheets, database software and word processing.
- Experience working in a CRM system, preferably Salesforce, required.
- Highly organized, attention to detail, and ability to multi-task required.
Base salary of $90,000 - $98,000 plus a 25% variable with potential to make much more.
Great benefits like Medical, Dental, Vision, 401K, etc